The Malta National Fashion Awards will be called the Diet Coke Malta Fashion Awards once again after the international beverage brand confirmed their main sponsorship for another year.
This is actually the tenth year in succession that the sponsorship of this prestigious event has been secured by Diet Coke.
“We are very happy to work with Adrian and his team on this national scale event once again”, explained Mr. Martin Agius, Sales and Marketing Manager of the General Soft Drinks Co. Ltd. He went on to give details of how the brand is closely integrated into the marketing campaign of the Awards and in the event itself. Amongst the various creative initiatives, last year pre-form Coke bottle PET tubes were used to deliver VIP invites to the guests in a novel manner.
Mr. Adrian Mizzi, Chairman of the monitoring board and chief organiser of the Awards, expressed his satisfaction to be working with Diet Coke for another year.
The Diet Coke Malta Fashion Awards are the culmination of an ongoing endeavour to award Malta’s top talent in the world of fashion. Since last year, the event is also the culmination of the Mercedes-Benz Fashion Week Malta, which is a week-long festival of parties, fashion shows, exhibitions and other events promoting the best of what’s going on in Malta’s fashion scene.
Watch this space for more updates coming soon...
.png)